"The Blackmagic Design Studio 4K Camera is the live broadcast camera that's ready for multi camera Ultra HD production today. Featuring a massive 10"" viewfinder, MFT lens mount, 4 hour battery, talkback, tally indicators, phantom powered microphone connections and built in optical fiber and SDI connections that let you connect to your switcher with a single cable! The advanced 4K model is switchable to 1080 HD, that means you can work in HD today and you're always ready for Ultra HD production. Designed for Live Production The super bright large bright viewfinder and compact size of the Blackmagic Design Studio Camera makes it perfect for talk shows, sitcoms and broadcast news in the studio, or even live concerts and sporting events. The incredible lightweight compact design, foldable sunshade and interchangeable lenses mean you can pack an entire multi camera live production rig into a single road case! Because it's so easy to setup and use, the Blackmagic Design Studio Camera is also perfect for corporate AV departments, houses of worship, schools and more! Revolutionary Design Features a compact and durable magnesium alloy body that is packed with innovative technology, making it the most rugged, portable and advanced studio camera in the world. You get a huge 10"" viewfinder with sunshade for optimal viewing and control, a flexible MFT mount that gives you more lens options than any other studio camera, multiple mounting points and pro"