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Vivitar Reflector - Gray, Black, White

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Digital Gray Card Set Premium white balance card set & lanyard Works with any digital camera Perfect for both RAW & JPEG files Can be used in pre- or post-production Premium lanyard with detachable clip Why use a Gray Card Set? Real Color, as we humans see it, is the light that is reflected from an object. There are sources of light: such as the sun, the moon, artificial lighting, a camera flash, etc. This light strikes an object and it is reflected back to our eyes, which record it and pass it on to the brain, which interprets it for us. An apple looks red, or green, or yellow, because the chemicals in the skin of the apple reflect back these wavelengths. But the true color of an object changes as the subtle color tone of the light that shines upon it changes. For example: We see a piece of white paper in an office that is illuminated with florescent lighting. The paper looks white to us. We take the paper outside into the bright sun, it still looks white. We take the paper home with us and look at it under the tungsten lights that illuminate our house; it's white. We take it into the shade and it still looks white to us. It's not really pure white in each of these situations. Our brain knows that this paper should be white so it does some fancy interpolating for us. In reality, the paper in the office probably had a bluish hue to it, as it did in the shade too, and it had a reddish hue in our home, and was maybe slightly yellow in the sun. Our eyes simply adjust and send the right white balance to our brains. Cameras do not have the wonderful flexibility of the human brain. Although there is some great technology out there to make these machines produce the color that we SHOULD be seeing, by correcting the WHITE BALANCE of an image as the image is captured or processed, most of them are not 100% perfect all of the time. There will be times when an image has a COLOR CAST to it, maybe a slight magenta, a bit too red, or perhaps yellow. The goal of color balancing is to make the colors right. We want white to actually look white and for gray to look gray since then in all likelihood the skin tones of the people in the photo will be corrected and look normal and pleasing to us as well. COLOR AND THE COMPUTER WORLD When computers render color, so that we can see color on a monitor or print it out on paper, they need to do so in a mathematical format. There are all sorts of complexities that enter into the display or printing of color but the standard that home computers rely upon most is going to be RGB color. With this system there are three primary colors, RED GREEN BLUE. Colors displayed on a monitorare a composite of these three, with each color have a value of RED, GREEN, BLUE between 1 and 255. Pure Black is 0-0-0. Pure white would be 255-255-255. Every other color, all 16,581,375 of them, are a composite of the three primary colors. Whenever there is an equal mixture of RED, GREEN, and BLUE we get GRAY (or NEUTRAL) TONES DIGITAL PHOTO COLOR CORRECTION When we take a digital image, the camera makes it's best guess regarding the Color Temperature of the light source and the camera firmware adjusts the color accordingly. Sometimes the result can be very good, other times it is way off. It depends on the camera, the way you have it set, the degree to which the light is made up of mixed light sources, and a lot of other things. Fortunately we have wonderful software that can fix these problems for us and give us a great range of creative options as well. Getting the proper color balance of an image is probably the most basic step in image editing. But there can be tremendous confusion among digital camera users about how to get a good result. Some software, such as Adobe Photoshop, appears absolutely alien to beginners. It takes a long time, some dedicated study, and lots of experience to really master Photoshop. But the most essential tasks, color balancing and tone control, are really pretty easy in Photoshop and most other image editing programs. ENTER THE GRAY CARD One way to make a photo look right, is to put something in it that has a known value. The software can then correct the color of this one item, pulling everything else in the photo along with it, and making a very nice overall improvement. Let's say we have a photo that has a Reddish Cast to it, in other words the entire photo looks just a bit too red.To fix our problem weput something in the image that is neutral ( any color in which RED VALUE = GREEN VALUE = BLUE VALUE) and then let the software make sure that that object really is neutral. This willbringithe entire photo towards more realistic color. To use a Gray Card, simply take a picture of it in the same lighting your subject is (or was) in. Use auto white balance and P (Program) mode for the picture. You can either use the resulting picture as the basis for a custom white balance setting, or you can use the Gray Card picture during post processing for a custom white balance. To use the Gray Card as the basis for an in-camera custom white balance, make sure enough of the center of the frame is covered by the card in your picture to be properly read for white balance.Next, go through the menu to select that picture for your custom white balance. Finally, set the camera to the custom white balance setting. If you are using the Gray Card picture as the basis for your post processing white balance setting, the card does not have to take up much of the frame and does not need to be exactly centered. Simply select a point on the card in the Gray Card picture from your post processing software to be the basis for the custom white balance setting for all pictures taken under the identical lighting conditions.

  • Product Type Reflector
  • Manufacturer Part Number VIV-DGC-3
  • Manufacturer Vivitar Corporation
  • Product Name Reflector
  • Brand Name Vivitar
  • Compatibility Digital Cameras
  • Color Gray
  • Color Black
  • Color White
  • Height 2"
  • Width 3.2"


Brand Vivitar
Manufacturer Vivitar
UPC 681066355152

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Usually delivers in 3 - 10 business days after shipment

Return and Tax Policies

Return Policy:
  • For the first 14 days of your purchase you may return the merchandise for a full money back refund, excluding any shipping charges
  • No RMA number is required to return an item, simply download and fill out the Return Merchandise form 
  • All returns must meet our guidelines and include the Adorama or Rakuten.com Shopping Order#s
  • Returned or exchanged products must be in brand-new, mint condition, and have all original manufacturers packaging, materials and accessories, including instruction booklets, packing inserts, and blank warranty cards.
  • Merchandise missing the original Universal Product Code (UPC) cannot be returned
  • The original manufacturer's labeled packaging should be enclosed within an outer shipping box. Please do not write or place shipping labels or stickers on the manufacturer's packaging
  • Securely package the product and include the filled out Return Merchandise Form and a copy of the original invoice  
  • Ship the parcel back to us freight prepaid. We do not accept COD or freight collect shipments. We recommend a shipping method that provides tracking and insurance.
  • Ship to:
    Order Processing
    7 Slater Drive
    Elizabeth, NJ 07206.
  • Items that qualified for free shipping that are being returned will have our standard shipping charges deducted from refund or credit. The return shipping cost (the cost to send an item back to us) is not refundable.
  • Please allow up to 8 business days after we receive the package for your return/exchange/refund to be processed. An email confirmation will be sent to you once the return is processed.
Important Note for international customers: Please mark the item as "VENDOR RETURN" to avoid duties and customs.

Items from the following categories may not be returned once opened:
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Items from the following categories may not be returned:
  • Printerscannot be returned once toner, ink or ribbon cartridges have been installed 
  • LCD and plasma TVs and monitors 20" and highercan not be refused or returned once they have shipped, if refused or returned the shipping and handling charges for both ways will be deducted from the credit, and at our discretion a restocking fee might also be deducted. (Any warranty claim must be taken up with the manufacturer directly) 
  • Note: Upon delivery, please inspect the TV and insure that it is not physically damaged and in operable condition. DO NOT SIGN the delivery manifest until you have inspected the TV. Once you sign for the item, you are signing acceptance of the product as is. If the merchandise is damaged, please make the notation on the delivery manifest, and have the person delivering the merchandise sign as a witness to the damages.
  • Underwater photography equipmentcannot be returned once they have been used in water 
  • Cell phones and smart phones- phones will only be accepted for credit or exchange if they register less than 10 minutes cumulative talk time and show no sign of use, defective phones will be exchanged for the same model only. 
  • Notebooks and computerscannot be returned or exchanged once opened or unwrapped 
If the above conditions are not met, Adorama has the right to refuse the return or charge a restocking fee.

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Duties and Taxes The recipient of an international shipment may be subject to import duties and taxes, which are levied once a shipment reaches your country and brokerage fees / custom clearance charges which may be imposed by the carrier . These charges must be borne by the recipient; we have no control over these charges and cannot predict what they may be. In the event a shipment is refused and returned, any taxes, duties, custom fees , brokerage fees or shipping charges incurred from this return, will be the responsibility of the customer.
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