Victorinox Swiss Army is a famous brand based on the values of Switzerland; and, the traditions of the Appenzell Region are examples of what we call “Swissness”. The concept for the Swiss Army Knife pocket knife is based on the traditions of the Appenzell Region: the colorful peasant painting, traditional music and dances as well as customs and costumes. Victorinox fans have made their decision and chosen on Facebook their 10 personal winning designs for the Classic Limited Edition 2014. It has been the unwavering creativity of the participants that has impressed Victorinox most. This year, 446 designers from 82 different countries have submitted 1,242 designs. The highly international character of the design process is an indicator of the popularity and reputation of the Swiss Army Knives.