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Guerrilla Marketing For Dummies

Guerrilla Marketing For Dummies
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Product Information

Description:

Timely advice on using hip, irreverent methods to connect with consumers

"Guerrilla Marketing For Dummies" provides entrepreneurs and small to mid-size businesses with cutting-edge, unconventional marketing solutions that achieve maximum results from minimal resources. Using a hands-on approach, this savvy guide covers such hot trends as buzz marketing, product placement, viral marketing, grassroots marketing, and experiential marketing. It shows readers how, using equal parts hard work and imagination, they can cut through the constant marketing clamor to get the consumer''s attention where he or she lives, works, and plays. Also addressed are new online media options and blogs as avenues for reaching the target market and differentiating products and brands from the competition.

Product Attributes:
  • Publisher : For Dummies
  • Number of Pages : 0351
  • Book Format : Paperback
  • eBooks : Kobo

Specifications

Brand FOR Dummies
Manufacturer FOR Dummies
MPN 9780470289679
Base SKU 9780470289679B
ISBN 0470289678

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