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The People's Tycoon

The People's Tycoon
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$18.80
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Product Information

Description:

Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerisms corrosive impact on moral values; insisted on a living wage for his workers but opposed unions, established the assembly line but worried about its effect on the work ethic; welcomed African Americans to his company but was a rabid anti-Semite. Watts shows us how a Michigan farm boy emerged as one of Americas richest men and one of its first mass-culture celebrities, became a folk hero to millions of ordinary citizens and yet also excited the admiration of Lenin and Hitler.--From publisher description. *Author: Watts, Steven *Subtitle: Henry Ford And the American Century *Publication Date: 2006/10/10 *Number of Pages: 614 *Binding Type: Paperback *Language: English *Depth: 1.25 *Width: 5.25 *Height: 8.00

Product Attributes:
  • Publisher : Vintage Books USA
  • Number of Pages : 0614
  • Book Format : Paperback
  • eBooks : Kobo

Specifications

Brand Vintage Books
Manufacturer Vintage Books
MPN 9780375707254
Base SKU UBM9780375707254
ISBN 0375707255

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