Wet n Wild started in Brooklyn, New York in 1979 and moved its headquarters to Los Angeles, California in 2003. It started out selling nail polish and lipstick for just $0.99, and today, it’s the number one value makeup brand in America, selling everything from primers and foundation to eyeliners, eyebrow products, mascara, brushes and much more. All Wet n Wild products are and always have been cruelty-free. This award-winning brand was the first to introduce black nail polish to drugstores, and it’s likely that the first makeup you or some of your friends bought back in the day was from Wet n Wild.

Use the Shade Finder to find your perfect match. Check out the makeup tutorials to learn how to create your favorite look using Wet n Wild products. Add a Wet n Wild promo code to your online order at checkout to get a discount every time you shop.
 

Holiday Pages 

• wet n wild Black Friday
• wet n wild Cyber Monday
• wet n wild Holiday Gifts
• wet n wild Presidents' Day
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• wet n wild Labor Day