Almay's new and improved hypoallergenic Smart Shade Foundation delivers your perfect shade match while encouraging you to embrace your skin no matter your age. The lightweight, medium-coverage, natural finish liquid foundation starts out white (like its predecessor) and transforms to your ideal shade as you blend. The formula now has a skin-reviving complex made up of a team of skin-caring ingredients that work to replenish, smooth, and protect skin. Niacinamide helps even skin tone and the appearance of discoloration. Hyaluronic acid hydrates and plumps the look of skin. Electrolytes contribute to well-balanced skin and help skin retain its moisture. Vitamins C and E protect against environmental aggressors. Upon application skin looks fresh and feels moisturized and comfortableno caking. In just two weeks, skin appears lifted and smooth, and wrinkles appear minimized. Plus, not only is Ageless Smart Shade Foundation gentle on skin, it is gentle on the earth. The cap is made from 90% PCR material and the tube is made from 72% PCR material. As always, this Almay product is suitable for sensitive skin, hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free. It is also formulated without added parabens, mineral oil, DMDM Hydantoin, and palm oils. Lightweight, buildable-coverage liquid foundation delivers your ideal shade match while reviving skin for a smooth, replenished look in just two weeks. Skin tone matching shades turn from white to your ideal shade as you blend. Each color-adjusting face makeup shade is flexible across a range of skin tones. The new and improved Smart Shade Foundation includes niacinamide to help even skin tone and the appearance of discoloration, and hyaluronic acid to hydrate and plump the look of skin. Formulated without added parabens, mineral oil, DMDM Hydantoin, and palm oils. As part of the Almay promise, this product is hypoallergenic as well as dermatologist tested, clean, cruelty free, and fragrance free.