WHAT IT IS A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook `n' Roll brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. Made in France. Full Size: 0.3 oz. Mini: 0.14 oz. WHAT IT DOES Bye-bye, eyelash curler! Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits. Use ink black for a bit more drama and brown for a natural, every-day look! The curve of The wand is designed to coat every last lash. HOW TO USE IT Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle The wand from base of lashes to tip. As the wand moves up The lashes, slowly rotate the tip inward and up so the curve of the wand matches The eye contour, coating even the innermost and outermost lashes. *Source: The NPD Group, Inc./ Beauty Trends, US Prestige Beauty Total Department Specialty, Makeup Dollar Sales, Dec 2015 - Aug 2017 Product ingredient listings are updated periodically. Before using a benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use. Cosmetics - Multi Color > Benefit Cosmetics > Saks Fifth Avenue > Barneys. Benefit Cosmetics. Color: Black.