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Cabela’s began in 1961 as a small mail-order company in Chappell, Nebraska, run from Dick and Mary Cabela’s kitchen table. In 1962, Dick’s younger brother Jim joined the business. During the early years, Dick, Mary and Jim were so intent on nurturing their growing business that they didn't even pay themselves. Over time, what began as a mail-order company that distributed fly-fishing lures became a premier destination for outdoor products around the world. The company went public in 2004, and its headquarters are in Sidney, Nebraska. When you’re ready to purchase high-quality outdoor equipment, save big with Cabela's coupons.