Same formula, new look! What is it: A vitamin-infused face primer that delivers a powerful boost of moisture while smoothing skin for a seamless makeup application. Why we love: Silky cream formula moisturizes, soothes, and brightens skinDelivers sheer coverage with a natural finishSmoothes and preps skin for a prolonged makeup wearKey Ingredients: Grapeseed Oil - Calms and evens out skin toneVitamin A - Hydrates and promotes skin's natural moistureVitamin C - Brightens skinVitamin E - Nourishes Same formula, new look!What is it: A vitamin-infused face primer that delivers a powerful boost of moisture while smoothing skin for a seamless makeup application.Why we love:Silky cream formula moisturizes, soothes, and brightens skinDelivers sheer coverage with a natural finishSmoothes and preps skin for a prolonged makeup wearKey Ingredients: Grapeseed Oil - Calms and evens out skin toneVitamin A - Hydrates and promotes skin's natural moistureVitamin C - Brightens skinVitamin E - Nourishes and softens skinRefresh your complexion pre-makeup with a powerful boost of hydration and essential vitamins. This hydrating face primer goes on silky smooth for skin that looks and feels well-moisturized (but definitely not oily). The brightening formula delivers sheer, seamless coverage and a natural finish so skin feels soft, nourished, and smooth to extend the wear of your makeup.Great for: Normal, combination, and dry skinAll e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.All e.l.f. products are Vegan and Cruelty Free.e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product! e.l.f. Cosmetics Hydrating Face Primer- Large - Vegan and Cruelty-Free Makeup. e.l.f. Cosmetics Hydrating Face Primer- Large - Vegan and Cruelty-Free Makeup