Same formula, new look! This Illuminating Primer is ideal for creating a radiant glow with subtle shimmer. The weightless silky formula is great for all skin types. This illuminating primer fills in fine lines and refines your complexion. Prime and let dry to enjoy makeup that blends smoothly and lasts all day! All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. All e.l.f. products are Same formula, new look!This Illuminating Primer is ideal for creating a radiant glow with subtle shimmer. The weightless silky formula is great for all skin types. This illuminating primer fills in fine lines and refines your complexion. Prime and let dry to enjoy makeup that blends smoothly and lasts all day!All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.All e.l.f. products are cruelty free and vegan.e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product! e.l.f. Cosmetics Illuminating Face Primer - Vegan and Cruelty-Free Makeup. e.l.f. Cosmetics Illuminating Face Primer - Vegan and Cruelty-Free Makeup. All e.l.f. products are Vegan and Cruelty Free