Power Grip Primer is #1 Primer in America.*What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup. Why you'll love it: Gel primer formula grips makeup Gives skin a long-lasting, naturally dewy finishTranslucent finish gel primer works on all skin tonesNon-comedogenicGreat for: oily, dry and combination skinGet an e.l.f. ing grip with the OG best-selling primer! The sticky AF gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin h Power Grip Primer is #1 Primer in America.*What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.Why you'll love it:Gel primer formula grips makeup Gives skin a long-lasting, naturally dewy finishTranslucent finish gel primer works on all skin tonesNon-comedogenicGreat for: oily, dry and combination skinGet an e.l.f.ing grip with the OG best-selling primer! The sticky AF gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.All e.l.f. products are cruelty free and vegan.e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. x AOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22Cannot exceed 4 units per order. e.l.f. Cosmetics Power Grip Primer - Vegan and Cruelty-Free Makeup. e.l.f. Cosmetics Power Grip Primer - Vegan and Cruelty-Free Makeup. All e.l.f. products are Vegan and Cruelty Free