Since its establishment in 1999, Vitacost, now a subsidiary of the Kroger Co., has been dedicated to providing affordable, top-quality health and wellness essentials to improve your life. With more than 45,000 products from 2,500 brands, Vitacost.com offers up to 50% off the retail price on many of its products, including vitamins, supplements, hard-to-find specialty foods, pet essentials, sports nutrition products and much more   Vitacost also produces affordable wellness items under its own label, and has a team of nutrition scientists and product experts scouring the globe for healthful ingredients. By partnering only with manufacturers that rigorously test their products and ensuring those manufacturers conform to U.S. Food and Drug Administration standards, Vitacost builds healthy relationships with its suppliers and inspires confidence in its customers. The Vitacost online store also brings you into a community of free features, such as recipes, nutrition advice, beauty tutorials and innovative exercise ideas. When you shop with Rakuten to get discounts and Cash Back at Vitacost, you’ll get the vitamins, supplements and wellness items you want at affordable prices. Holiday Deals Vitacost Black Friday Vitacost Cyber Monday Vitacost Holiday Gifts