Meet a new kind of matte: rich, whipped and won't suck the life of out your lips. Forget the fine lines and dryness of the past. Fenty Beauty's Icon Velvet Liquid Lipstick delivers luxe and lasting liquid colour in head-turning hues that stay feeling plush and comfy. Fall in love with a new kind of matte. The creamy, whipped texture hugs lips with intense colour in one precise swipe. This unique formula leaves lips feeling plush and comfy and not dry. High-impact colour in just one swipe - in a range of shades for every skin tone Plush formula that delivers a smooth, lightweight texture Whipped formula that feels comfortable and non-drying on lips Dries down to a velvet-matte finish Doe-foot applicator for easy and precise application