Max Volume. Eco Chic Technology. For All Hair Types. Increases Body and Shine While Infusing Weightless Texture. Raises roots to new heights. It allows for directional control. Lifts hair up where it belongs. Height is at your fingertips and you hold the controls. Send it directly where you want and need root life and support. When you raise the roots, youre cruising down the style highway affectionately known as Root 66.