What it is: An ultimate gloss that breaks all the rules with an innovative formula infused with powerful active ingredients for instant hydration.What it does: Lips appear fuller but never fake and without the sting of traditional lip plumpers. Light-reflecting shimmer and brilliant luster provide a multidimensional shine that's unreal. The silky, cushiony formula doesn't leave behind any stickiness, and it's infused with powerful active ingredients, too. Voluplip™ and hyaluronic acid deliver intense moisture to amplify lips' natural shape, resulting in long-lasting volume. It contains a nourishing blend of shea butter and avocado oil for instant hydration, and its custom-designed applicator delivers a precise amount of product for the perfect one-swipe application. How to use: Begin application of the lip gloss at the center of your lips, then blend outward. 0.2 oz. Made in Italy