LIMITLESS MASCARA SOFT BLACK. Benefits: Dual-sided brush - short bristles curl, long bristles separate. Nourishing, buildable formula. Safe for sensitive eyes + contact lenses. Flake and smudge-resistant. Removes easily with warm water. Mono-material tube reduces carbon emissions by 46% and waste by up to 20%*. *Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate. 2025 Allure Readers' Choice Award Winner. Key Ingredients: Arginine + Biotin - Lash care heroes that help fortify + strengthen for healthier-looking lashes. Organic Shea Butter - Weightlessly conditions + adds a soft, flexible feel. Ethically Sourced Beeswax - Nourishes + defines without clumping. Research Results: 100% said it lifts, separates, and defines lashes*. 97% said it doesn't smudge, flake, or crumble**. 95% said lashes look longer*. 91% said it nourishes and fortifies lashes***. In a clinical study of 42 people after 2 weeks (*) and immediately (***). In a 2-week study of 32 people (**).