Your Excellence just got better. Introducing the New Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue. Smoothes the hair to reveal rich, radiant color. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. No permanent hair color protects better or covers grays better (vs each leading competitor's top selling brand). 100 percent gray coverage for all hair types, even on stubborn grays. New Triple Care Color routine protects before, during and after coloring for up to eight weeks, new look with same great shades. Your Excellence just got better, New salon inspired after color shampoo delicately cleanses the scalp and hair by gently rinsing away excess residue, Smoothes the hair to reveal its radiance. Rich, radiant hair color from root to tip with exclusive non-drip creme formula. Color Restorative, Gray Coverage, Nourishing, Permanent, Protects, Triple Protection, Cleansing, Smooths.