Moroccanoil Blonde Perfecting Purple Shampoo is a tone-correcting shampoo to fight brassiness in blonde, lightened, and grey hair. The sulfate-free formula gently cleanses the hair while depositing violet pigments to counteract yellow and orange tones, neutralizing brassiness and restoring brighter, more radiant color. Fragranced with the Moroccanoil signature scent, a blend of spicy amber and sweet floral notes. In an independent consumer study of women ages 18–65 on the combined effects of Blonde Perfecting Purple Shampoo and Conditioner: 100% said hair feels soft* 96% said hair does not feel stripped or dry* 92% said highlights were refreshed* 85% said warmth is neutralized* Key Benefits: Neutralizes brassiness Gentle, sulfate-free formula For blonde, lightened, or grey hair Color-safe Bottle made of 50% post-consumer recycled material Key Ingredients: ArganID™ Technology: Positively charged micro-capsules are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle. Violet Pigments: Impart color and visual effect, enhancing depth, dimension and providing a natural-looking sheen. These rich, iridescent pigments aso have a satin luster and superior coverage properties.