It's prime time, babe. Priming the lid is an incredibly essential step in any good makeup routine but also one of the most overlooked. The eyelid skin can be thin and create more oil than other parts of the face, so it’s a game changer when you add an eye primer to the mix. The Motives Eye Prime is an exceptional formula that melts into skin, helping to smooth and prep the lid for eye makeup. The creamy formula comes in a universal nude shade that blends invisibly into skin, making it a great choice for all skin tones. This primer will help to make shadow more vibrant, help prevent creasing and caking and will keep your eye looks fresh all day long.