The antidote for fragile strands. Oribe's Hair Alchemy Resilience Shampoo strengthens and reinforces weak, fragile, and brittle hair to prevent breakage. Chia seed, bamboo and plant-based protein form a protective veil around each hair fiber to reinforce strands while a hyaluronic acid complex provides a surge of lightweight moisture.Hair is 2.9x more elastic*Hair is 133% stronger**Based on a clinical test of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment when used as a system vs. non-conditioning shampoo after 5 uses After just one use 81% felt their hair was more fortified** After just one week 87% felt their hair was more resilient** After just one week 82% felt their hair was stronger from root to tip and more resistant to breakage****Based on a consumer panel survey of 106 women.