What it is: A matte lipstick that provides 12 hours of on-trend, mega-bold color and ultraweightless wear in a single velvet-soft swipe.What it does: Soft has never looked so bold with Powder Kiss Velvet Blur Slim Moisturizing Matte Lipstick. Experience moisture-matte to the max with 12 hours of on-trend, mega-bold color and ultraweightless wear in a single velvet-soft swipe. The more you Powder Kiss, the softer, smoother and suppler your lips with full-coverage shades that hydrate lips instantly and over time. Designed for all-day wear and care, introduce your lips to Powder Kiss’s bolder sister. It immediately reduces appearance of lip lines and provides non-bleeding, non-feathering, crease-resistant color-true wear for 12 hours. How to use: Prep and set the edges of lips with the best-selling Prep + Prime lip base for a smoother canvas and bolder blur.Twist up the lipstick base to reveal roughly one millimeter of product. Apply along the lip line to allow the supersleek design to hug and blur the edges of lips, then fill in the center with full-coverage color. Twist down the excess product after use. Can follow with lip gloss. 0.07 oz. Paraben-free; formaldehyde-free; sulfate-free; mineral oil-free; phthalate-free; triclosan-free; triclocarban-free; sulfite-free Made in the USA