Rich-lather purple shampoo that tones and fortifies brassy damaged and lightened hair.What It DoesToning formula helps brighten fight brass and fortify for lightened hair that's stronger and healthier with more vibrant color.What Else You Need to Know• Key ingredients include Keravis Astaxanthin and Purple Orchid toning pigments.• Signature aromatherapy blend of Pear Rose and Sandalwood.• ZeroSulfate 100% Vegan Formula. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates Parabens Mineral Oil Animal Products or by-products and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed a UV Filter and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. Pureology Strength Cure Blonde Shampoo 9 oz - Womens Pureology - We always offer the largest selection of Professional hair and beauty products and latest in Salon Services to our customers. That's why we carry over 500 shades of nail polish, over 100 styles of hair brushes, and thousands of beauty related products. You can always save an additional 10% off all products, With the discount already reflected in our low prices.