New, no mess, non-drip formula for easy to use at-home color application. The same shades and formula loved by women now made even better! ColorSilk Beautiful Color is the #1 hair color in the USA. The ammonia-free hair color delivers 100% gray coverage and salon-quality color and shine. Achieve rich, long lasting hair color at home! Hair left silky, shiny, thy and in better condition than before you colored it after each box. Revlon's 3D Color Gel Technology delivers natural looking, multi-tonal color from root to tip providing definition and boosting your hair's dimension. Revlon's calculations based on NielsenIQ ScanTrack Service for the Women's Hair Color category for the 52 weeks ending 1/1/22 period, the Total US Market, xAOC. Copyright Nielsen Consumer LLC +Formulated without adding Ammonia Convenient hair color kit for at-home use co-developed with salon experts for long-lasting gray coverage. Nourishing, ammonia-free hair color formula is infused with Keratin and Silk Amino Acid to leave hair in better condition than before you colored it. Revlon's 3D Color Gel Technology delivers 100% gray coverage and rich, natural-looking, multidimensional color with shine that lasts. New, no-mess, non-drip formula and precision applicator for easy to use at-home color application from root to tip. 41 natural-looking shades including shades of black, brown, blonde, red, and ultra-lights, so many beautiful colors and now new trend shades!.