Highlights What is it? BREAK BOUNDARIES NOT THE BANK WITH THE WORLDS FIRST MULTI-USE, SEMI PERMANENT HAIR DYE DROPPER. Using only one bottle you can create up to 30 full head colours and achieve a spectrum of unreal results. From perfect pastels to rich vibrants, simply add your desired amount of drops into any conditioner and apply to your hair, its that easy. Unleash your inner artist, tone your hair, maintain your color or experiment until you find your fave shades. From pastel tones to vibrant colour, simply add your desired amount of drops into any conditioner and apply, its that easy. DROP IT is semi-permanent, the color will last between 3-15 washes. Vegan, cruelty free and plastic reducing, feel as good as you look with guilt-free purchasing. What makes it special? Easy To Use: It's super easy to achieve a spectrum of unreal results, from one bottle, everytime. Multi-Use: Each bottle contains 200 drops, so you can color your hair up to 30 times per bottle. Create Any Shade: Use a few drops for a perfect pastel or increase the amount of drops to enhance your color intensity. Plastic Waste? No Thanks! We're championing #goodvibesonly. Thats why were proud to say the entire DROP IT kit is made from recyclable materials. Effortless: DROP IT simply drops into the conditioner you already use. Vegan and Cruelty Free: Show your hair how much you care.