About The Brand Famous for its irreverent attitude, Mother was founded in 2010 by denim-industry veterans Lela Becker and Tim Kaeding. Everything designed under the label evokes the feeling of growing up in California in the '70s-carefree and just a little rebellious. The name represents the brand's juxtaposition of hard and soft, as the word MOTHER can be both nurturing and a cuss. Above all else, MOTHER is determined not to take itself too seriously and encourages its wearers to do the Mother The Insider High Rise Crop Step Fray Bootcut Jeans in Train Stops-Women