Roy Hessel founded EyeBuyDirect in 2005 and launched its website in 2006 based on the idea that high-quality, fashionable eyewear should be accessible to everyone. By cutting out the middleman, the company can provide quality prescription glasses, reading glasses and sunglasses at lower costs. It also offers sunglasses and blue-light glasses for people who want to protect their eyes from the elements and the glare from screens. EyeBuyDirect uses technology to help its customers get the perfect frames and lenses for their facial structure. The brand’s website features a “try on” function that presents an idea of how a particular pair of glasses will look when worn. In 2010 it added facial-recognition software to the feature so customers can measure their pupillary distance without visiting an optician. Because it’s an online-only retailer, EyeBuyDirect invests in quick, reliable shipping to ensure a great customer experience. It also offers hassle-free returns. If you try on a pair of glasses at home and they’re damaged or don’t look as advertised, you can simply pack them up and send them back for a full refund.   Holiday Deals EyeBuyDirect.com Black Friday EyeBuyDirect.com Cyber Monday EyeBuyDirect.com Holiday Gifts