Alpha Keratin 60ku® sounds complicated, but Virtue harnesses its powers to create a simple Smooth shampoo to lather up in the shower every day. Re-paving rough cuticles and reducing friction between each strand, it eliminates frizz and matches the natural keratin in our hair, skin, and nails so binds directly to any damaged areas to repair each one. Swirling with calming lavender, sweet pear and fresh mint essential oils, the scent douses your locks in a subtle fragrance.| Virtue Smooth shampooApplication: work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinseHair type: suitable for those with frizz-prone, wavy, or curly hair typesBenefits:Pink Pomelo: rich in Vitamin A, C, B1 and zincPhospholipids: to help fight frizz and protect against humidityGotu Kola: promotes strength, smoothness, and lusterVeganCruelty-freeFree from: parabens, sulfates, phthalates, synthetic colours, gluten500mlMade in USAFor hygiene reasons, this product cannot be exchanged or refunded, unless faulty.