About Jewelry

 

There's something about a great piece of jewelry that just makes an outfit feel finished. Whether you're reaching for a delicate gold necklace before a work meeting, layering rings for a night out or picking out an engagement ring for the love of your life, jewelry has a way of marking the moments that matter. This category covers everything from fine jewelry in precious metals and gemstones to everyday pieces like earrings, bracelets and charms that you wear because they feel like you. There are pieces for dressing up, pieces for dressing down and pieces that go with everything in between. Whether you're treating yourself or shopping for a gift, the range of styles and price points means there's something for every taste and budget. Rakuten is the most rewarding way to shop: Members can maximize savings by stacking Cash Back on top of store sales and coupons, so you never have to choose just one way to save.

Why Shop Through Rakuten for Jewelry?

 

Jewelry purchases can feel personal, and they can also feel significant. Whether you're spending $40 on a pair of everyday hoops or hundreds on a diamond ring, it makes sense to get as much value as you can out of every purchase.

Shopping through Rakuten means earning Cash Back on eligible jewelry purchases from participating stores, including some of the most well-known names in the category. That Cash Back is stackable, too. You can layer it on top of store sales, seasonal promotions, loyalty rewards and any coupons or promo codes already available. Rakuten also surfaces verified coupon codes from participating stores in one place, so you're not hunting through tabs right before checkout.

Jewelry shoppers tend to be thoughtful buyers. Many people already know what style they want or have a specific piece in mind and are just waiting for the right moment to pull the trigger. Rakuten makes it easy to shop smarter on the purchases you were already planning to make, so that perfect piece comes with a little something extra.

How to Maximize Savings on Jewelry

 

• Start your shopping trip at Rakuten. Search for a participating jewelry store before heading to their website, and activate Cash Back so your eligible purchase gets tracked.
• Stack Cash Back with store sales and coupons. Rakuten Cash Back can often be combined with a store's existing promotions, giving you more than one way to save on the same purchase.
• Time bigger purchases around major sales events. Holidays like Valentine's Day, Mother's Day and Black Friday tend to bring meaningful discounts from jewelry retailers. Shopping with a plan pays off.
• Sign up for store loyalty programs. Several jewelry retailers have their own rewards programs that offer member-only pricing, birthday discounts or points on purchases. These can often be used alongside Rakuten Cash Back.
• Look for newsletter sign-up discounts. Many jewelry stores offer a discount on your first purchase when you join their email list. Stack that with Cash Back for an easy win.
• Check clearance and sale sections. Most jewelry retailers carry a clearance or sale section with significant markdowns. Cash Back may still apply on eligible purchases made in those sections.
• Use the Rakuten browser extension. It can remind you to activate Cash Back before you check out so you never accidentally miss out on savings.

Top Picks in Jewelry

 

1. Rings: Whether you're shopping for an engagement ring, a wedding band, a stacking ring or just something fun to wear every day, rings are one of the most personal pieces in any jewelry collection and come in an enormous range of styles and price points.
2. Necklaces and pendants: From delicate gold chains and diamond solitaire pendants to layered looks and bold statement pieces, necklaces are one of the most versatile jewelry categories and a popular choice for gifts and self-purchases alike.
3. Earrings: Studs, hoops, drops, huggies, chandeliers: earrings run the full range from subtle everyday wear to eye-catching occasion pieces, and they're one of the easiest ways to refresh a look without replacing your whole wardrobe.
4. Bracelets and bangles: Tennis bracelets, charm bracelets, cuffs and stacking sets give you plenty of ways to layer on personality. Bracelets also tend to be among the most giftable jewelry items because sizing is often flexible.
5. Charms and personalized jewelry: Customizable and meaningful, personalized pieces like charm bracelets, initial necklaces, birthstone jewelry and engravable items have real staying power because they feel specific to the person wearing them.

Best Jewelry by Occasion

 

Occasion	Best Product Types	What They're Good For
Everyday wear	Stud earrings, delicate necklaces, thin stacking rings and simple bracelets	Low-maintenance pieces that complement any outfit and hold up to daily use
Date night or going out	Hoop earrings, pendant necklaces, statement rings and cuff bracelets	Pieces with a little more presence that dress up a look without going overboard
Wedding or engagement	Engagement rings, wedding bands, diamond necklaces and pearl or gemstone earrings	Timeless fine jewelry meant to mark a milestone and be worn for years
Gifting	Birthstone jewelry, personalized pieces, charm bracelets and jewelry sets	Thoughtful options that feel specific to the recipient rather than generic
Special occasions and formal events	Tennis bracelets, chandelier earrings, layered necklaces and cocktail rings	More dramatic pieces designed to stand out at parties, galas or milestone celebrations

Jewelry Stores to Love

Kay Jewelers

Kay Jewelers is one of the most widely recognized jewelry retailers in the U.S., with a broad selection of fine jewelry including engagement rings, wedding bands, diamond necklaces, earrings, bracelets, charms and watches.

PANDORA Jewelry

Pandora is known for its customizable charm bracelets and a wide range of rings, necklaces and earrings in sterling silver, gold-plated and rose gold-plated styles, with a strong focus on personalized, story-driven pieces.

Zales

Zales carries a wide selection of fine jewelry, including engagement rings, wedding bands, diamond and gemstone necklaces, earrings and bracelets, with options spanning classic styles to more fashion-forward designs.

Kendra Scott

Kendra Scott is a fashion jewelry brand known for its bold use of color, semi-precious stones and customizable designs, offering earrings, necklaces, bracelets and rings with a signature aesthetic that works for both everyday wear and special occasions.

Mejuri

Mejuri is a direct-to-consumer fine jewelry brand focused on everyday luxury, offering rings, necklaces, earrings and bracelets in solid gold, sterling silver and gold vermeil at accessible price points.

Swarovski

Swarovski is known for its precision-cut crystals and carries a full range of earrings, necklaces, bracelets, rings and jewelry sets designed for everyone from everyday sparkle to bold statement dressing.

How Does Rakuten Work?

Rakuten is the most rewarding way to shop, helping you earn Cash Back every time you buy your favorite products at thousands of stores, including some of the most popular Jewelry brands. It's a simple way to get value back for shopping you're already doing. Here's how to start earning Cash Back:
 

1. Join Rakuten for free. Create a free Rakuten account online, in the app or through the browser extension.
2. Find a participating store. Search Rakuten for the store where you want to shop.
3. Activate Cash Back. Click through Rakuten before making your purchase.
4. Shop as usual. Complete your order on the store's website.
5. Get paid. Eligible Cash Back is added to your Rakuten account and paid out every three months via check, PayPal, Amex Membership Rewards Points or Bilt Points.
    

How is it free? Stores pay Rakuten to send them shoppers, and Rakuten shares that money with you as Cash Back. It's as simple as that!

Why Rakuten Is a Dependable Way to Shop for Jewelry

Trustworthiness and reliability are the foundation of a rewarding customer experience. Here's how you know you can always count on Rakuten:
 

1. It has been around for decades. Rakuten has been helping shape the way people shop online since its founding in 1999.
2. It has a huge member base and has paid out billions of dollars. Rakuten has more than 17 million members and has paid out over $4.6 billion in Cash Back in the U.S.
3. It has strong user reviews. Rakuten has a 4.6 rating on Trustpilot with over 36,000 reviews, including more than 27,000 five-star reviews.
4. It has thousands of partners. Rakuten partners with over 3,500 stores in a huge range of shopping categories, including clothing, shoes, beauty, travel, electronics, pets, experiences and more.
5. It has a straightforward model. Rakuten's structure may seem confusing at first, but it's really quite simple: Stores pay Rakuten for sending them shoppers, and Rakuten shares that money with its members as Cash Back. That's it!
6. It has a clear payment schedule and multiple payout options. Rakuten pays its members their Cash Back every three months through one of four payment options: check, PayPal, American Express Membership Rewards points or Bilt Points.
7. It publishes its privacy policy and terms. Rakuten provides a formal privacy policy that explains how its tracking works when you click through to a store. The company also publishes terms and conditions for its browser extension that describe how extension-collected data is handled in accordance with its privacy policy.

Solid gold jewelry is gold throughout, and it’s the most durable. Gold-filled jewelry has a thicker bonded gold layer and lasts longer than plated. Vermeil is gold over sterling silver. It’s better than basic plating, which is a thin layer of gold that can wear quickly.

Look for nickel-free metals such as solid gold, sterling silver, titanium, surgical stainless steel or high-quality gold-filled or vermeil. If you’re sensitive, avoid mystery alloys.

To make sure your ring will fit properly, use a ring sizer or measure an existing ring’s inner diameter and then check size charts for the brands you’re considering purchasing. For necklaces, measure with string. Common lengths are 16 inches for the collar, 18 inches for a standard necklace and 20 to 24 inches for longer layers.

How should I care for jewelry to prevent tarnish and scratches? Store pieces separately, keep them away from water and chemicals, and wipe them down with a gentle polish cloth after wearing them. Also make sure to remove them before workouts, swimming and using lotion or perfume.

Confirm character limits, the engraving font, placement and turnaround expectations. For stones, check the setting security and make sure the piece is designed for daily wear.

The jewelry category on Rakuten covers a wide range of products, including rings, necklaces, earrings, bracelets, charms, watches and personalized jewelry. You can earn Cash Back on eligible purchases from participating stores across all of these product types.

Fine jewelry is made from precious metals like gold, platinum and sterling silver, and often includes genuine diamonds or gemstones. Fashion or costume jewelry uses non-precious or semi-precious materials and tends to be more affordable and trend-driven. Many shoppers build a collection that includes both, using fine jewelry for lasting pieces and fashion jewelry for everyday variety.

Major gift-giving holidays like Valentine's Day, Mother's Day and the winter holiday season often bring strong promotions from jewelry retailers. Black Friday and Cyber Monday are also reliable windows for discounts. Shopping with Rakuten Cash Back activated means you can also save on eligible purchases year-round, not just during seasonal sales.

Consider the recipient's personal style, the metals they typically wear and the occasion you're shopping for. Personalized options like birthstone jewelry, initial pieces or engravable items tend to feel more thoughtful. If you're not sure about sizing for rings, bracelets or adjustable styles are easier to get right.

For fine jewelry, pay attention to metal type, stone quality and any certifications the retailer offers. It's also worth understanding the store's return and resizing policy before you buy. Comparing prices across multiple retailers and checking for available Cash Back through Rakuten before completing your purchase can help you get more value from a significant buy.