About Diapers and Supplies

 

If you're deep in the newborn haze and your changing table looks like a stockroom, you already know: diapers and supplies are not a one-time purchase. They're a constant. This category covers everything you need to keep babies clean, dry and comfortable, from disposable and cloth diapers to baby wipes, diaper creams, diaper bags, changing pads, wipe warmers and potty training essentials. Whether you're building your very first baby registry, restocking for a second child or switching to an eco-friendlier option, there's a lot to shop here. The good news is that Rakuten partners with over 3,500 stores, so you'll be able to earn Cash Back on nearly anything you're looking for, from everyday staples to specialty brands you trust.
 

Why Shop Through Rakuten for Diapers and Supplies?

 

Diapers are one of those purchases you're going to make whether there's a deal or not. Which is exactly why it makes sense to earn Cash Back every time you buy them.

Shopping through Rakuten means you can earn Cash Back on eligible purchases from participating stores in the diapers and supplies category, including brands that specialize in plant-based, eco-friendly and sensitive-skin options. That Cash Back stacks, too. You can layer it on top of store sales, subscribe-and-save programs, coupons and any promo codes already available, so you're not choosing between one way to save or another.

Rakuten also surfaces verified coupon codes from participating stores in one place, so you're not hunting through tabs before checkout. For a category you're buying from every few weeks for years, that kind of streamlined savings adds up faster than you'd think.

How to Maximize Savings on Diapers and Supplies

 

• Start your shopping trip at Rakuten. Search for your store before you head to their website and activate Cash Back so your eligible purchase gets tracked.
• Stack Cash Back with store sales and coupons. Rakuten Cash Back can often be combined with a store's existing promotions, giving you more than one way to save on the same order.
• Sign up for a diaper subscription. Many diaper brands offer subscribe-and-save programs that lower the per-pack cost and ensure you never run out. These subscription orders may be eligible for Cash Back when you start your trip through Rakuten.
• Buy in bulk when possible. Larger packs typically cost less per diaper. Timing a bulk purchase around a store sale or elevated Cash Back rate stretches your dollar even further.
• Check for verified promo codes before checkout. Rakuten surfaces eligible coupon codes from participating stores, so you can apply a discount without digging for one yourself.
• Sign up for retailer loyalty programs and newsletters. Many baby and diaper brands offer a discount on your first order when you sign up for emails, plus ongoing member-only deals that can be used alongside Rakuten Cash Back.
• Use the Rakuten browser extension. It can notify you when Cash Back is available and remind you to activate it before you check out.

Top Picks in Diapers and Supplies

 

1. Disposable diapers: The category workhorse. Disposable diapers come in a wide range of sizes, absorbency levels and formulations, including fragrance-free, hypoallergenic and plant-based options, making them the go-to for most families.
2. Baby wipes: Used at every single diaper change, wipes are a constant replenishment purchase. Options range from ultra-gentle, water-based wipes for sensitive newborn skin to thicker, more durable wipes for older babies and toddlers.
3. Diaper rash cream and balms: A diaper bag essential. These creams create a protective barrier between skin and moisture, helping prevent and soothe irritation. Many parents keep one at home and one in the bag.
4. Diaper bags and changing accessories: Diaper bags, portable changing pads and wipe dispensers keep everything organized and ready to go, whether you're doing a quick change at home or managing a full day out.
5. Potty training supplies: When the time comes, pull-up training pants, potty chairs, step stools and flushable wipes make the transition easier for both kids and parents.

Best Diapers and Supplies by Age Group

 

Age Group	Best Product Types	What They Help With
Newborns (0-3 months)	Newborn-size disposable or cloth diapers, sensitive wipes, umbilical cord-safe styles, diaper rash cream	Skin protection, leak containment, gentle care for healing skin
Infants (3-12 months)	Mid-size disposables, water-based wipes, portable changing pad, diaper bag	Frequent changes, on-the-go ease, leak protection during active sleep
Older babies (12-24 months)	Larger disposable sizes, overnight diapers, thicker wipes, diaper cream	Overnight dryness, higher absorbency for more active movers
Toddlers (2-3 years)	Pull-up training pants, flushable wipes, potty chair, step stool	Potty training readiness, building independence
All ages	Diaper bags, wipe warmers, diaper pail with refill bags	Organization, comfort and odor control at every stage

Diapers and Supplies Stores to Love

The Honest Company

The Honest Company carries a full line of diapers, wipes and baby care essentials made with plant-based materials and thoughtfully chosen ingredients. Their disposable diapers come in sizes for every stage and are designed with sensitive skin in mind, and their wipes are fragrance-free, dermatologist-tested and made with over 99% water.

Hello Bello

Hello Bello offers premium, eco-friendly diapers and wipes at accessible prices, with a customizable subscription bundle that delivers straight to your door. Their diapers are hypoallergenic and available in a wide selection of designs, and their broader product line includes plant-based wipes, baby bath and body products and training pants.

DYPER

DYPER makes plant-based disposable diapers and wipes designed for sensitive skin, free from chlorine, latex, alcohol, fragrances and phthalates. The brand is known for its compostable diapers and offers a subscription delivery service for families who want a more eco-conscious diapering routine.

Maisonette

Maisonette is a curated children's and baby boutique that carries a range of diapering products, including diapers, wipes, diaper bags and potty training essentials from carefully selected brands. It is a good destination for parents looking for specialty or harder-to-find options alongside more everyday supplies.

Skip Hop

Skip Hop is well known for its thoughtfully designed baby gear and accessories, including diaper bags, changing pads, wipe dispensers and other on-the-go essentials. Their products are built with both function and style in mind, making them a go-to for parents who want gear that works as hard as they do.

Itzy Ritzy

Itzy Ritzy specializes in stylish and functional baby accessories, with a strong focus on diaper bags, wet bags, changing pouches and other carry-along essentials. Their designs are popular with parents who want products that feel personal and polished, not just practical.

JuJuBe

JuJuBe carries a line of diaper bags and baby accessories known for their durable construction, machine-washable materials and distinctive designs. Their bags are built to handle the everyday demands of parenting while still looking put-together.

How Does Rakuten Work?

Rakuten is the most rewarding way to shop, helping you earn Cash Back every time you buy your favorite products at thousands of stores, including some of the most popular Diapers and Supplies brands. It's a simple way to get value back for shopping you're already doing. Here's how to start earning Cash Back:
 

1. Join Rakuten for free. Create a free Rakuten account online, in the app or through the browser extension.
2. Find a participating store. Search Rakuten for the store where you want to shop.
3. Activate Cash Back. Click through Rakuten before making your purchase.
4. Shop as usual. Complete your order on the store's website.
5. Get paid. Eligible Cash Back is added to your Rakuten account and paid out every three months via check, PayPal, Amex Membership Rewards Points or Bilt Points.

How is it free? Stores pay Rakuten to send them shoppers, and Rakuten shares that money with you as Cash Back. It's as simple as that!

Why Rakuten Is a Dependable Way to Shop for Diapers and Supplies

Trustworthiness and reliability are the foundation of a rewarding customer experience. Here's how you know you can always count on Rakuten:
 

1. It has been around for decades. Rakuten has been helping shape the way people shop online since its founding in 1999.
2. It has a huge member base and has paid out billions of dollars. Rakuten has more than 17 million members and has paid out over $4.6 billion in Cash Back in the U.S.
3. It has strong user reviews. Rakuten has a 4.6 rating on Trustpilot with over 36,000 reviews, including more than 27,000 five-star reviews.
4. It has thousands of partners. Rakuten partners with over 3,500 stores in a huge range of shopping categories, including clothing, shoes, beauty, travel, electronics, pets, experiences and more.
5. It has a straightforward model. Rakuten's structure may seem confusing at first, but it's really quite simple: Stores pay Rakuten for sending them shoppers, and Rakuten shares that money with its members as Cash Back. That's it!
6. It has a clear payment schedule and multiple payout options. Rakuten pays its members their Cash Back every three months through one of four payment options: check, PayPal, American Express Membership Rewards points or Bilt Points.
7. It publishes its privacy policy and terms. Rakuten provides a formal privacy policy that explains how its tracking works when you click through to a store. The company also publishes terms and conditions for its browser extension that describe how extension-collected data is handled in accordance with its privacy policy.

Use weight ranges as a guide, but fit matters most. It’s time to size up if you see red marks, have frequent leaks or the tabs don’t reach comfortably.

Overnight diapers are more absorbent, while daytime diapers are lighter for regular use. Training pants feature easy-up styles designed for potty-training transitions.

Change diapers often, let their skin dry and use a barrier cream with zinc oxide or petrolatum. If the rash persists or looks severe, check for yeast rash signs and consult a pediatrician.

Fragrance-free wipes are often better for babies with sensitive skin. Avoid wipes with strong fragrances, harsh preservatives and alcohol, and instead look for gentle, minimal formulas.

Diaper pails reduce odor and contain messes, but they require specialty refills and cleaning. Regular trash is cheaper, but it can start to smell faster, especially in warm climates.

The main types are disposable diapers, cloth diapers and hybrid diapers. Disposables are the most common because of their convenience. Cloth diapers are reusable and come in several styles, including prefold, fitted, pocket and all-in-one. Hybrid options use a reusable outer cover with a disposable insert. Within disposables, you can find options that are fragrance-free, hypoallergenic, plant-based and sized from newborn through toddler.

Newborns typically go through eight to 12 diapers per day. That number decreases as babies grow, settling closer to six to eight diapers per day for older infants. Most babies use diapers for two to three years, which adds up to thousands of changes total. Buying in bulk and using subscriptions can help manage that volume and cost.When should I start potty training, and what supplies do I need?

Most children show readiness signs between 18 months and 3 years, though every child moves at their own pace. Common signs include staying dry for longer periods, showing interest in the bathroom, and being able to communicate discomfort. Helpful supplies include training pants or pull-ups, a potty chair or seat insert, a step stool, flushable wipes and a relaxed approach to the timeline.

Think about how you carry things, how often you're on the go and how much you need to bring. Key features to consider include enough compartments to keep diapers, wipes, bottles and a change of clothes organized, a waterproof or easy-to-wipe interior, comfortable straps for your preferred carry style (backpack, tote or crossbody) and a machine-washable lining if easy cleaning matters to you.

Yes. You can earn Cash Back on eligible diapers and supplies purchases when you start your shopping trip through Rakuten and complete your order at a participating store.