About Underwear

 

Your underwear drawer does a lot of quiet work. It's the foundation of every outfit, the first thing you put on and the last thing you think about, until the elastic goes or the fit is just slightly wrong. The underwear category covers everything from everyday basics like cotton briefs, boxers and bralettes to more specialized options like shapewear, period underwear, seamless styles and luxe lingerie. Whether you're restocking the essentials, upgrading to something more comfortable or treating yourself to a little something special, there's genuinely a lot to explore here. Rakuten has paid out over $4.6 billion to more than 17 million members, so the savings are real, even on the purchases you make every single season.

Why Shop Through Rakuten for Underwear?

 

Underwear is one of those categories you shop on autopilot. You know your size, you know what you like and you're buying it regardless. That's exactly the kind of purchase where earning Cash Back makes the most sense, because you're getting rewarded for something you were going to do anyway.

Shopping through Rakuten means earning Cash Back on eligible underwear purchases from participating stores, including well-known brands in intimates, basics and lingerie. That Cash Back is stackable, too. You can layer it on top of store sales, seasonal promotions and any coupons or promo codes already available. Rakuten also surfaces verified coupon codes in one place, so you're not digging through your email before checkout.

Whether you're spending $15 on a multipack of everyday basics or splurging on something a little more luxurious, Rakuten is a trusted platform that makes it easy to get more value from purchases you're already making.

How to Maximize Savings on Underwear

 

• Start your shopping trip at Rakuten. Search for your store before heading to their website and activate Cash Back so your eligible purchase gets tracked.
• Stack Cash Back with store sales and coupons. Rakuten Cash Back can often be combined with a store's existing promotions, giving you more than one way to save at the same time.
• Sign up for store loyalty programs. Many underwear and intimates retailers have their own rewards programs that offer member-only pricing, early access to sales or points on purchases. These can be used alongside Rakuten Cash Back.
• Shop semi-annual sales. Intimates retailers frequently run major twice-yearly sales events with some of the deepest discounts of the year. Planning your restocking around these windows can stretch your budget significantly.
• Check clearance sections. Many stores carry prior-season styles in their clearance sections at reduced prices, and Cash Back may still apply on eligible purchases.
• Sign up for retailer emails to unlock a first-purchase discount. Many underwear brands offer a discount code when you subscribe to their newsletter, which can be stacked with Rakuten Cash Back.
• Use the Rakuten browser extension. It can notify you when Cash Back is available and remind you to activate it before you check out.

Top Picks in Underwear

 

1. Everyday underwear: The reliable foundation of any drawer, everyday styles in cotton, modal and microfiber come in cuts ranging from briefs and boyshorts to boxers and trunks, designed to be worn comfortably day after day.
2. Bras and bralettes: From structured underwire styles for full support to soft, wire-free bralettes for more relaxed wear, this is one of the most personal purchases in the category and one where fit makes all the difference.
3. Shapewear: Bodysuits, shorts and high-waist styles designed to smooth and support under everything from work clothes to special-occasion outfits. Modern shapewear options prioritize comfort alongside coverage.
4. Lingerie: Satin, lace and silk styles in sets or separates, from understated to elaborate. A great lingerie purchase is one you actually wear, so fit and fabric matter as much as the look.
5. Period underwear: Leak-resistant underwear designed to be worn on its own or as a backup, available in a range of absorbencies and cuts. A growing number of shoppers are adding these to their regular rotation as a reusable alternative to traditional period products.

Best Underwear by Occasion

 

Occasion	Best Product Types	What They Offer
Everyday wear	Cotton briefs, boyshorts, trunks and hipsters	All-day comfort, breathability and easy care
Active and athletic use	Seamless underwear, moisture-wicking styles and sports bralettes	Reduced chafing, support and stretch during movement
Work and professional dressing	Seamless underwear and smoothing shapewear	A clean, no-show line under fitted clothing
Special occasions	Lace lingerie sets, satin styles and matching sets	A polished, intentional look for moments that call for it
Lounging and sleep	Soft modal or cotton shorts, sleep bralettes and loose-fit styles	Relaxed fit and breathable fabric for comfort at home
Period days	Period underwear in light, medium or heavy absorbency	Leak protection without the bulk of traditional products

Underwear Stores to Love

Victoria's Secret

Victoria's Secret is one of the most recognized names in women's intimates, carrying a wide range of underwear, bras, bralettes, loungewear and lingerie in a variety of fits, fabrics and styles.

Tommy John

Tommy John is known for its comfort-focused underwear and loungewear for men and women, with an emphasis on soft fabrics, functional fits and styles designed to stay in place.

Savage X Fenty

Savage X Fenty carries inclusive-sized lingerie, underwear and bras with a focus on bold designs, extended sizing and a wide range of styles from everyday basics to statement lingerie.

Hanes

Hanes is a go-to source for everyday basics across the whole family, carrying underwear, bralettes, socks and undershirts in comfortable, easy-care fabrics at accessible price points.

Aerie

Aerie carries women's underwear, bras, bralettes, loungewear and swimwear with a focus on comfortable, inclusive sizing and soft, everyday-friendly fabrics.

Spanx

Spanx is a well-known source for shapewear, smoothing underwear and bodysuits designed to wear seamlessly under clothing, with options ranging from light shaping to fuller coverage styles.

Bare Necessities

Bare Necessities is a specialty online retailer for bras, underwear and lingerie, carrying an extensive range of sizes, fits and styles across many brands in one place.

How Does Rakuten Work?

Rakuten is the most rewarding way to shop, helping you earn Cash Back every time you buy your favorite products at thousands of stores, including some of the most popular Underwear brands. It's a simple way to get value back for shopping you're already doing. Here's how to start earning Cash Back:
 

1. Join Rakuten for free. Create a free Rakuten account online, in the app or through the browser extension.
2. Find a participating store. Search Rakuten for the store where you want to shop.
3. Activate Cash Back. Click through Rakuten before making your purchase.
4. Shop as usual. Complete your order on the store's website.
5. Get paid. Eligible Cash Back is added to your Rakuten account and paid out every three months via check, PayPal, Amex Membership Rewards Points or Bilt Points.
    

How is it free? Stores pay Rakuten to send them shoppers, and Rakuten shares that money with you as Cash Back. It's as simple as that!

Why Rakuten Is a Dependable Way to Shop for Underwear

Trustworthiness and reliability are the foundation of a rewarding customer experience. Here's how you know you can always count on Rakuten:
 

1. It has been around for decades. Rakuten has been helping shape the way people shop online since its founding in 1999.
2. It has a huge member base and has paid out billions of dollars. Rakuten has more than 17 million members and has paid out over $4.6 billion in Cash Back in the U.S.
3. It has strong user reviews. Rakuten has a 4.6 rating on Trustpilot with over 36,000 reviews, including more than 27,000 five-star reviews.
4. It has thousands of partners. Rakuten partners with over 3,500 stores in a huge range of shopping categories, including clothing, shoes, beauty, travel, electronics, pets, experiences and more.
5. It has a straightforward model. Rakuten's structure may seem confusing at first, but it's really quite simple: Stores pay Rakuten for sending them shoppers, and Rakuten shares that money with its members as Cash Back. That's it!
6. It has a clear payment schedule and multiple payout options. Rakuten pays its members their Cash Back every three months through one of four payment options: check, PayPal, American Express Membership Rewards points or Bilt Points.
7. It publishes its privacy policy and terms. Rakuten provides a formal privacy policy that explains how its tracking works when you click through to a store. The company also publishes terms and conditions for its browser extension that describe how extension-collected data is handled in accordance with its privacy policy.

The underwear category on Rakuten covers a wide range of products, including everyday basics, bras, bralettes, shapewear, lingerie, period underwear and seamless styles for men, women and kids. You can earn Cash Back on eligible purchases from participating stores across all of these product types.

Many participating retailers offer online fit guides and size calculators to help you find the right bra size. Taking your measurements at home and comparing them to a brand's size chart is a reliable starting point. Some brands also offer virtual or in-store fitting services.

Cotton is widely recommended for everyday underwear because it's breathable and easy to care for. Modal is a popular alternative for a softer feel. Moisture-wicking synthetic fabrics are a good option for athletic wear. The best fabric depends on your preferences and how you plan to wear the garment.

Period underwear is designed with an absorbent, leak-resistant lining built into the fabric. It can be worn on its own on lighter days or as a backup to other period products. Most styles are machine-washable and reusable, making them a practical option alongside or in place of traditional disposable products.

Shapewear is underwear designed to smooth, support or shape the body under clothing. It comes in styles ranging from light compression to firmer coverage, including bodysuits, shorts, high-waist briefs and thigh shapers. It's most commonly worn under fitted work clothing, dresses or special-occasion outfits.

Yes. You can earn Cash Back on eligible underwear purchases when you start your shopping trip through Rakuten and complete your order at a participating store.

In many cases, yes. Rakuten Cash Back can often be stacked with eligible store coupons, promo codes and loyalty rewards. Always check the store's terms and Rakuten's details before completing your purchase to confirm what can be combined.

Many intimate retailers run major semi-annual sales, typically in the spring and late fall, with some of the steepest discounts of the year. Holiday weekends like Black Friday and Cyber Monday also tend to bring strong promotions. Stacking those sale prices with Rakuten Cash Back is one of the more effective ways to save on this category.