About Rare Beauty
Rare Beauty was founded in 2020 by Selena Gomez and is headquartered in El Segundo, California. The brand was created to redefine beauty standards through self-acceptance and inclusivity. Available online and at major retailers like Sephora, Rare Beauty is celebrated for its skin-loving formulas and diverse shade ranges.
Foundations & Concealers: Lightweight, buildable coverage designed to enhance natural skin.
Lip Products: From soft matte lip creams to glosses, all formulated for long wear and comfort.
Blush & Highlighters: Creamy, blendable pigments that deliver a radiant, healthy glow.
Eye Makeup: Mascaras, liners, and eyeshadows for expressive and effortless looks.
Brushes & Tools: Vegan and cruelty-free applicators for seamless makeup application.
Rare Beauty Shopping Secrets
High-quality formulations with accessibility & inclusivity in mind: Rare Beauty highlights that their cosmetic products are “made to feel good in, without hiding what makes you unique” and have a “Made Accessible” initiative for packaging and usability.
Free U.S. standard shipping threshold + live chat shade-match service: Their FAQ notes free standard U.S. shipping when you meet a threshold (e.g., $50) and features like live chat for shade matching.
Social impact via sales and community connection: Rare Beauty pledges 1% of annual sales to the Rare Impact Fund (mental-health support) and builds community (“#RareRoutine”) around inclusivity.
Rare Beauty FAQs
How are Rare Beauty products formulated and what is the brand’s mission behind them?
Rare Beauty emphasizes airy, breathable formulas, designed for everyday use and to celebrate individuality rather than hide it. The brand promotes the idea of feeling good in what you wear rather than striving for perfection.
Are Rare Beauty products vegan and cruelty-free, and what about allergens like gluten?
Yes, Rare Beauty states that its products are cruelty-free, and many are vegan. Regarding gluten, they indicate that while formulations may not intentionally contain gluten-derived ingredients, trace cross-contamination cannot be completely ruled out.
When do Rare Beauty items restock, and how can I be notified?
Rare Beauty’s FAQ mentions restocking inventory timing: while exact dates may not be guaranteed, customers can sign up for alerts and notifications when specific items are back in stock.
