The late Jason Hairston founded KUIU to create the lightest and most high-performing mountain hunting clothing available. Hairston grew up hunting with his dad and brother. From shooting in the backyard every night after dinner to annual hunting trips to Colorado or Utah, hunting and shooting were family traditions for the Hairstons. After working a number of unsatisfying jobs, Hairston decided it was time to pursue something that involved his true passion: hunting in the mountains. All KUIU gear is designed and created with mountain hunting in mind, which may include run-ins with steep rock fields, glaciers and roaring river crossings. You may have to boulder ledges and trek for days, sleeping and working in all elements. KUIU gear and apparel helps you prepare for anything while staying comfortable. Use a KUIU coupon to get a discount on your order every time you shop.