Pandora is a music and podcast streaming platform that provides different listener experiences based on an algorithm developed by the Music Genome Project, which organizes music by specific traits. The company employs a team of musicologists that study 450 musical attributes and collect the details on all music tracks across genres. The musicologists combine the features into a larger group of 2,000 focus traits that include characters such as tonality and synchronization. The result is a technically-curated listening experience unique to the listener. Users can create stations or subscribe to stations developed by other listeners. Applying the thumbs up/down model, users define their tastes, which hones the algorithm's application. The more one listens, the better the platform matches the user's preferences. Pandora is available as an ad-free subscription that offers offline playback or free with ads, and Pandora Premium allows listeners to curate their experience manually.
The platform offers space for emerging musicians to find and grow an audience. The developed app allows artists to upload music, gain insights on target audiences, sell merchandise and tell their story. From the Pandora Amp Playbook, users manage their experience through a self-serve dashboard. No matter the kind of music you like, Pandora delivers. Save on your subscription when you use a Pandora coupon code.
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