About Sports, Outdoors & Fitness
Whether you're gearing up for a half marathon, finally committing to that home gym or planning your next camping trip, the sports, outdoors and fitness category has everything you need to show up ready. This category covers athletic apparel and footwear, fitness equipment, outdoor gear, team sports supplies, water sports equipment, yoga and pilates accessories, and so much more. It's the kind of category where you can find something new whether you're a seasoned athlete or just getting back into a routine. Gear purchases can range from everyday items like water bottles and resistance bands to bigger investments like treadmills, bikes and camping equipment, which means there are real savings to be had at every price point. Rakuten partners with over 3,500 stores, so you'll be able to earn Cash Back on nearly anything you're looking for.
Why Shop Through Rakuten for Sports, Outdoors & Fitness?
Sports and fitness purchases are one of those categories where getting the timing right really pays off. Whether you're restocking workout gear you use weekly or splurging on a big-ticket piece of equipment, every purchase is an opportunity to get something back.
Shopping through Rakuten means earning Cash Back on eligible sports, outdoors and fitness purchases from participating stores, including some of the most well-known names in athletic gear and equipment. That Cash Back is stackable, too. You can layer it on top of store sales, seasonal promotions, loyalty rewards and any coupons or promo codes already available. Rakuten also surfaces verified coupon codes in one place, so you're not scrambling across tabs right before checkout.
Fitness gear isn't always an impulse buy. A lot of shoppers know exactly what they want and are just waiting for the right price. Rakuten makes it easy to shop smarter on the purchases you were already planning to make, from a new pair of running shoes to a full set of dumbbells.
How to Maximize Savings on Sports, Outdoors & Fitness
- Start your shopping trip at Rakuten. Search for your store before heading to their website, and activate Cash Back so your eligible purchase gets tracked.
- Stack Cash Back with store sales and coupons. Rakuten Cash Back can often be combined with a store's existing promotions, giving you more than one way to save at the same time.
- Time bigger purchases around major sales events. Black Friday, Cyber Monday and end-of-season clearance sales are some of the best times to buy fitness equipment, outdoor gear and athletic apparel. New Year's is also a strong window, since many retailers run fitness-focused promotions in January.
- Check for verified promo codes before checkout. Rakuten surfaces eligible coupon codes from participating stores, so you can apply a discount without hunting for one yourself.
- Sign up for store loyalty programs. Many sports and fitness retailers have their own rewards programs that offer member-only pricing, early access to sales or points on purchases. These can be used alongside Rakuten Cash Back.
- Shop end-of-season clearance for outdoor gear. Camping, hiking and water sports equipment often goes on deep discount at the end of its peak season, which is a great time to stock up for next year.
- Use the Rakuten browser extension. It can notify you when Cash Back is available and remind you to activate it before you check out.
Top Picks in Sports, Outdoors & Fitness
- Athletic apparel and footwear: From moisture-wicking tops and compression leggings to running shoes and cross-trainers, athletic clothing and footwear are the most frequently purchased items in this category and a great place to stack savings.
- Fitness equipment: Whether you're building out a home gym or adding one or two key pieces, fitness equipment ranges from resistance bands and kettlebells to treadmills, stationary bikes and rowing machines. Bigger purchases here mean bigger Cash Back potential.
- Outdoor and camping gear: Tents, sleeping bags, hiking backpacks, headlamps and portable cooking gear all fall into this space. Outdoor gear tends to be a considered purchase, so taking the time to compare prices and activate Cash Back is worth it.
- Sports and recreation equipment: This covers team sports gear, rackets, clubs, balls and court or field accessories. Whether you're shopping for yourself or a kid getting started in a new sport, there's a wide range of options and price points.
- Wellness and recovery accessories: Yoga mats, foam rollers, massage tools and stretch straps have gone from niche to essential for a lot of active people. These items are often affordable enough to buy multiple and are popular as gifts too.
Best Sports, Outdoors & Fitness by Use Case
| Use Case | Best Product Types | What They Help With |
| Home gym setup | Dumbbells, kettlebells, resistance bands, weight benches and cardio machines | Building strength, improving cardio and working out on your own schedule |
| Running and cardio | Running shoes, moisture-wicking apparel, GPS watches and hydration gear | Performance, comfort and tracking progress on the road or trail |
| Outdoor adventures | Tents, sleeping bags, hiking boots, backpacks and navigation tools | Camping, hiking and multi-day outdoor trips |
| Team and court sports | Sport-specific footwear, protective gear, balls and court or field equipment | Playing recreational or competitive sports with others |
| Recovery and mobility | Foam rollers, massage guns, yoga mats and stretch accessories | Reducing soreness, improving flexibility and supporting active recovery |
| Water sports | Paddleboards, kayaks, wetsuits and water sport accessories | Surfing, paddling, swimming and other water-based activities |
Sports, Outdoors & Fitness Stores to Love
Kohl's
Kohl's carries a broad selection of athletic apparel, footwear and fitness accessories for men, women and kids, with options across a wide range of budgets and activity types.
Target
Target is a convenient destination for everyday fitness gear, including workout apparel, yoga accessories, sports equipment and outdoor recreation products for the whole family.
Macy's
Macy's carries athletic clothing and footwear from a variety of well-known brands, making it a solid option for shoppers looking to refresh their workout wardrobe.
Nordstrom
Nordstrom offers a strong selection of athletic and activewear apparel and footwear, with options ranging from everyday workout basics to premium performance gear.
Old Navy
Old Navy is a go-to for affordable, comfortable activewear for men, women and kids, including workout leggings, shorts, sports bras and other everyday athletic staples.
How Does Rakuten Work?
Rakuten is the most rewarding way to shop, helping you earn Cash Back every time you buy your favorite products at thousands of stores, including some of the most popular Sports, Outdoors & Fitness brands. It's a simple way to get value back for shopping you're already doing. Here's how to start earning Cash Back:
- Join Rakuten for free. Create a free Rakuten account online, in the app or through the browser extension.
- Find a participating store. Search Rakuten for the store where you want to shop.
- Activate Cash Back. Click through Rakuten before making your purchase.
- Shop as usual. Complete your order on the store's website.
- Get paid. Eligible Cash Back is added to your Rakuten account and paid out every three months via check, PayPal, Amex Membership Rewards Points or Bilt Points.
How is it free? Stores pay Rakuten to send them shoppers, and Rakuten shares that money with you as Cash Back. It's as simple as that!
Why Rakuten Is a Dependable Way to Shop for Sports, Outdoors & Fitness
Trustworthiness and reliability are the foundation of a rewarding customer experience. Here's how you know you can always count on Rakuten:
- It has been around for decades. Rakuten has been helping shape the way people shop online since its founding in 1999.
- It has a huge member base and has paid out billions of dollars. Rakuten has more than 17 million members and has paid out over $4.6 billion in Cash Back in the U.S.
- It has strong user reviews. Rakuten has a 4.6 rating on Trustpilot with over 36,000 reviews, including more than 27,000 five-star reviews.
- It has thousands of partners. Rakuten partners with over 3,500 stores in a huge range of shopping categories, including clothing, shoes, beauty, travel, electronics, pets, experiences and more.
- It has a straightforward model. Rakuten's structure may seem confusing at first, but it's really quite simple: Stores pay Rakuten for sending them shoppers, and Rakuten shares that money with its members as Cash Back. That's it!
- It has a clear payment schedule and multiple payout options. Rakuten pays its members their Cash Back every three months through one of four payment options: check, PayPal, American Express Membership Rewards points or Bilt Points.
- It publishes its privacy policy and terms. Rakuten provides a formal privacy policy that explains how its tracking works when you click through to a store. The company also publishes terms and conditions for its browser extension that describe how extension-collected data is handled in accordance with its privacy policy.