Top Newsletters to Sign Up for Before Black Friday

Subscribing to email newsletters is an amazing way to save money, since email campaigns are one of the top ways companies alert their customers to discounts and deals. Before the holiday season starts, it’s a good idea to sign up for newsletters from your favorite brands to get the best Black Friday deals. Here’s what you should know to get the most out of your favorite stores’ email marketing campaigns.

Getting the Most Out of Your Black Friday With Newsletters

An email marketing strategy is a great way for brands to reward loyal customers with special deals and discounts. However, on the customer side, it can also be a bit overwhelming to sign up for so many email lists and keep up with so many aspects of holiday shopping. Before Black Friday or Cyber Monday rolls around, here’s what you might want to do to improve your email strategy.

  1. Sign Up for Newsletters That Interest You

It’s a good idea to start with newsletters for your favorite brands and other companies you’re interested in. After all, you’ll probably want to take advantage of deals on things you actually want. If you like to travel, for example, you may want to sign up for the Priceline newsletter to find the best travel deals. If you’re a tech junkie, the Best Buy newsletter is a good option. Do you need a new mattress? Try the Mattress Firm newsletter.

  1. Sign Up for Specific Newsletters That Are Best for Black Friday

Now that you’re getting emails from all your favorite brands, it’s time to turn your attention to the stores that offer the best Black Friday deals. Here’s a list of stores that typically have great deals on the biggest shopping holiday of the year, and how to sign up for their newsletters.

  • Amazon: Go to Email Subscriptions in your Amazon account, and make sure the Daily Deals emails are turned on.
  • Best Buy: Enter your email address in the bottom-right corner of the website.
  • Kohl’s: Sign up for an account or input your email address on the Sale Alert page.
  • Macy’s: Sign up for a free Macy’s account to be added to the store’s email list, which will give you the scoop on Macy’s Black Friday deals.
  • Target: Enter your email address at the bottom of the website.
  • Walmart: Enter your email address in the bottom-right corner of the website.


  1. Create a Filter for Black Friday Emails

Most email platforms allow you to create filters, which is a helpful way to separate Black Friday emails from the rest of your inbox. You could, for example, create a filter that automatically sends any emails with the words “Black Friday” to a folder where you can browse them at your leisure. This strategy is especially helpful in determining which amazing deals you’ll use on Black Friday as opposed to general discounts and deals.

  1. Create an Email Address You Use Exclusively for Promotional Emails

One of the biggest issues people have with signing up for email newsletters is that their email inbox will become overrun with promotional emails. Even if the newsletters help you save on the biggest shopping days of the year, it may not be worth all that clutter in your inbox.

That’s why some people choose to create an email address solely for promotional emails. It’s a great way to save space in your email inbox while still getting a heads up on all your favorite brands’ biggest discounts and best sales.


Be Prepared This Black Friday

Don’t get left in the dark this Black Friday. Ensure you’re up to date on all the details of your favorite brands’ sales by signing up for their email notifications. With the tips above, you’ll get the absolute most out of every brand’s Black Friday emails.

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