Where and How to Find the Best Baby Deals

Congratulations! You’re going to have a baby. No need to be overwhelmed by everything that is to come. Focus on taking care of yourself and let Rakuten make it easy to find what you need for your growing family. Here’s our best advice for gathering what you need and want for your new baby.

When is the best time to start buying baby items? 

Almost as soon as you know you are pregnant most of us are tempted to begin collecting all the miniature, adorable things you want your baby to wear and put in their room. Still, it’s a good idea to wait until you are at least 13 weeks pregnant to begin buying baby clothes and other items. Most people prefer to know the baby’s gender, but you can always look to more gender neutral colors like cream, mustard and coral. For baby nursery themes you can do neutral rainbows, animals and geometric patterns.

For your first child, wait until after the baby shower to buy anything. Literally, anything and everything. Your friends and family will likely want to take care of most of what’s on your list. After that, you’ll know better what you still need to get. If you’ve done your research, set up a detailed baby registry and give it to anyone who asks what you need. There are so many baby brands and items out there, and sometimes it’s hard to know what you should get. Parents will help you out by getting their favorite brands and products, which is always a ringing endorsement. 

Start collecting diapers of mid-range sizes (two to four) starting at 20 weeks. Because babies vary a lot in size when they are born, it wouldn’t hurt to see what size you will actually need to start with. Buy a few newborn diapers, but not too many— you may need a size up right off the bat. 

Other items you’ll want to buy before you head into your 26th week are essentials: diaper cream, formula if you are planning to use it (even as a backup), baby soap, a towel, bottles and wipes. These are things you will be using right away for your baby. Gather “want to have” big-ticket items like a baby carrier, play pen and a bouncer more slowly – just as you see them on sale. Newborns really don’t need many toys or furniture; a car seat, a blanket and a place to sleep are all they will use in the beginning.

Where are the best places to buy baby items? 

Luckily, there are so many great online stores that are competitively priced, making it super easy to find and research what you want. 

The Honest Company has quality, natural wipes and diapers you can set on a delivery schedule. You’ll never have to make an emergency run. They also have my favorite products for soft baby skin.

Honest Diapers Subscription

Baby Aspen has sweet and plush baby boutique items, and at the time of this writing their entire site is 20% off!

Safari Gift Set with Elephant Hooded Towel & 4-Pair Sock Set


Giggle has super cute, simple baby clothes that can work for any baby.

The Blueberry Hill Wilbur Aviator with Goggles Knit Hat

Baby Jogger can help you find the perfect stroller, whether you need a lightweight city stroller or a trail runner for daily exercise.

City Select Stroller

Organic Baby Food carries so many more options than you can find in your regular grocery store. I was surprised to find there is a great deal of variation in the quality of baby formula and food, and here is where you can get the details on what is best for your baby at every age. Plus, they have experts a phone call away if you have any questions.

Holle Organic Milk Cereal with Banana

buybuyBABY is the emporium of baby stuff, and if you need just about anything it is likely you’ll find it here.  Many people set up their registry with buybuyBABY and you will love their price match policies.

Owlet Monitor Duo Smart Sock 3 + Cam

How can I find great deals?

Use Rakuten to find coupons, sales, and the best online deals by easily comparison shopping.  Rakuten’s Baby Gear page will show you dozens of stores where you can earn Cash Back, and if you search for a particular product, Rakuten will show you several available stores and their prices. If there are any available coupons for baby stuff, Rakuten will feature these codes right on their page! No need to dig to find them. You’ll also see how much Cash Back you’ll get if you use the link to purchase. 

In case you need any more incentive to join Rakuten, you’ll get a $10 Welcome Bonus after your first qualified purchase. With everything you’re going to need for your little one, you will be glad to get that extra Cash Back.

Mariko is a high school English teacher who has three children, illegible handwriting and an obsession with mail-order artisan ice cream. She lives in Hawaii, but she makes a point to eat her way through big cities as often as she can.

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