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How to Join Rakuten

Joining Rakuten is simple, and it’s always free. You can start shopping and earning Cash Back as soon as you sign up.

Creating a Rakuten account

Create a secure account by submitting your email address and a password. You can also join using your Facebook or Google account.

Your Welcome Bonus

We offer a $10 Welcome Bonus to all new members. To qualify for your Welcome Bonus, you must be a new Rakuten member and place a qualifying order totaling a minimum of $25 within 90 days of joining.

Track My Welcome Bonus

Friend referrals

Not only do you get a Welcome Bonus for joining, but our Refer-A-Friend program pays your friends for telling you about us.

If you were referred by an existing member, there are two ways to ensure your friend gets credit:

  • Follow the link that was sent to you by your friend
  • Enter their email address when prompted from the "Did someone refer you?" option during sign up


Enable Cash Back