1. Collection of Information
We collect, process and use your information when you:
- Register for our Services or sign in to an existing account
- Visit our website(s)
- Access our application(s)
- Connect to our Services using third-party accounts, such as your email, social media or payment account(s)
- Contact us for support
- Participate in our shopping or influencer programs
- Enter a sweepstakes, contest, promotion, survey or poll
Further, we and our service providers automatically collect certain information about you through:
- Interaction with our Services
- Cookies and other tracking technologies
- Location-identifying technologies
- Monitoring and analyzing trends, usage and activities
The types of information you provide may include personal information. “Personal information” means information that can be used to identify you (whether alone or in combination). The personal information you may provide to us includes:
- First and last name
- Unique personal identifier
- Email address
- Mailing, billing and/or shipping address
- Phone number
- Payment information (such as payment account name, payment account number, payment card expiration date and billing address)
- Commercial information such as records of products or services purchased, obtained, or considered by you;
- How you connect to our Services, such as your IP address, unique device identifiers, device or session IDs and information regarding the network and connected hardware (e.g., computer or mobile device and carrier), and system configuration information
- Browsing, shopping and purchase history, including accrued cash-back, American Express Member Points, and/or Rakuten Super Points
- Your geolocation, to the extent you have configured your device to permit us to collect such information, date and time stamps associated with transactions, and locale preferences
- Click-stream data (internet or other electronic information regarding you browsing history, search history, the web page visited before you came to our website, length of visit and number of page views, click-stream data meaning the page-by-page paths you take as you browse through our services)
- Audio recordings of your voice to the extent you call us, as permitted under applicable law;
- Inferences about your preferences, characteristics, behavior and attitudes.
2. Use of Information We Collect
We may use information about you in the following ways.
Manage Your Account
If you provide us personal information, we may use it to: (i) process your registration with our Services, including verifying whether your email address is active and valid and enrolling you into our programs; (ii) facilitate and manage your purchase transactions; (iii) track your shopping, deliver you rewards or payments and identify opportunities for rewards and/or offers; (iv) send you technical notices, updates, security alerts and administrative messages; (v) provide you member services regarding your account and reply to your questions, comments and requests; and (vi) comply with legal and regulatory provisions in force and with the competent judicial authorities in each geographical jurisdiction that the Company operates in. We may also use your information to assess risk and prevent fraud.
Fulfilling Your Order
If you make a purchase from sellers on the Marketplace (www.rakuten.com/shop), we will collect a valid credit card number and associated payment information, including all of the following: (i) your name as it appears on the card, (ii) your credit card number, (iii) the credit card type, (iv) the date of expiration and (v) any activation numbers or codes needed to charge your card. Rakuten will use this information solely in facilitating your payment to the seller. Rakuten does not provide your credit card information to the seller.
Improve Our Services
We may process information through analyzing and monitoring usages and trends and performing statistical analyses to improve our Services and the websites, applications, marketing efforts and the products and services of our affiliates we recommend or offer to provide a better service to you in the future. We may also use this information to adapt Service content to be more likely to be of interest to you. With the exception of Email Data (defined as the email content from your linked email accounts), we may also share information, including email address, with our affiliates within the Rakuten Group for those affiliates to analyze and monitor usage and trends to improve their services and websites.
Provide You Marketing Information
With the exception of Email Data, Company may use information to provide you more personalized offers and/or special offers, discounts and similar information. Company may send you newsletters, rewards, discounts, promotion codes, events and general information about the service if you consent. You can manage these communications in accordance with Section 4 (Your Choices) below. To match your profile and interest, we may use your information to create a profile of your preferences and provide you content and features. We may use your information (excluding Email Data) to provide you relevant offers and advertisements for products and services from our participating merchants both on our sites and on other websites. We may also work with third parties to serve ads to you as part of a customized campaign on other websites or platforms.
Administer Contests, Sweepstakes and Promotions
From time to time, Company may invite you to enter various contests, sweepstakes, surveys or promotions. If you choose to participate in a contest or promotion, your personal information may be used to administer the contest, such as to determine your eligibility for the contest or to award a prize.
3. Sharing of Information
We may share the information we collect, including your personal information, under the following circumstances:
Service Providers and Business Partners
We may share your Personal Information with third party service providers (which may include Company affiliates) to operate our Services. We may share your Personal Information with our service providers that provide member support, process payments, and perform other business operations on our behalf, under our instructions and in compliance with appropriate technical and organizational security measures to protect your data. For example, we may partner with other companies to provide you support services, authentication services, prevent fraud on our Services, administer our promotions, referral programs, sweepstakes, surveys, perform analytics, maintain the accuracy of our databases, facilitate your travel reservations, fulfill your product purchases, administer your rewards or payments, provide a marketplace (www.rakuten.com/shop) and work with sellers to fulfill your orders. Further, we may share your information (excluding Email Data) with our financial institution partner, Synchrony Bank, for the purposes of providing rewards or benefits to you and marketing our co-branded credit cards to you. We may rent, sell, and share other information that cannot be used to directly identify you with merchant partners, third parties, or affiliates.
Rakuten Group Companies
We work closely with our affiliated businesses and companies within the Rakuten Group and share your personal information for our internal business administration. We may also share this information with our affiliates within the Rakuten Group for those affiliates to analyze and monitor usage and trends to improve their services and websites.
We share your account credentials and profile information (username, email address, encrypted password) and related personal identification (first and last name and address) and payment information stored in our Services with the Rakuten ID services. This service is jointly provided by the Rakuten ID Services as directed by you, if you sign up with another Rakuten ID Service. As long as you do not connect to another Rakuten service, your identifiers (username, email address, encrypted password, first name, last name and address) are shared only with our parent company, Rakuten, Inc., for the purposes of operating our authentication service. The Rakuten Group may rent, sell and share other information that cannot be used to directly identify you with merchant partners, third parties or affiliates. Information that we may rent or sell will not include your payment information. If you are connected to another service with a Rakuten ID account and wish to delete other Rakuten ID accounts, please reach out to member services at email@example.com for a list of other Rakuten services associated with your Rakuten ID. Member services can also provide you contact information to reach out to other Rakuten Services.
Protection of Rights and Other Legal Purposes
We may share the information we collect, including personal information, to the extent permitted by applicable law, (i) in response to subpoenas or other legal processes or if in our good faith opinion such disclosure is required or permitted by law; (ii) at the request of governmental authorities conducting an investigation; (iii) to defend our terms and conditions or other policies applicable to our Services; and (iv) to protect the rights, property, life, health, security and safety of Company or any third party.
We may share the information we collect, including personal information, with any third party in connection with, or during negotiations of, any proposed or actual merger, purchase, sale (including a liquidation, realization, foreclosure or repossession) or any other type of acquisition of all or any portion of Company assets, conveyance or transfer of all or a portion of our business to another company.
4. Your Choices
You may in some cases have the option to decline providing us information. However, your choice not to provide information may impact your use of certain features or services. You may unsubscribe or opt out of receiving marketing communications from us by using the unsubscribe link on the footer of our marketing emails, by logging in to your account and updating your settings or by using the Contact Us option through the Services. Upon request, we will provide you with information about whether we hold any of your personal information. We encourage you to maintain the accuracy of the information you submit to us, such as the information you provide to register for your account. The Services may allow you to access, review, correct, update and remove or make inaccessible personal information you have provided through your account settings. With respect to linked email accounts, you may unlink your email account from your Service account by updating or switching off the connection in your account settings within the service. You may provide account updates and changes by logging into your account and changing settings or by using the Contact Us option through the Services. With respect to our mobile and other applications, you can prospectively stop all collection of information by the application by uninstalling the application. You may at any time opt out from further allowing us to have access to your location data by adjusting the permissions in your mobile device. We will make good-faith efforts to make requested changes in our then-active databases as soon as reasonably practicable.
5. Data Security and Retention
We take reasonable measures to protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. We use a secure, encrypted connection (using a TLS protocol) on all pages where you access or transmit personal information. Although Company uses reasonable efforts to help protect your information, transmission via the Internet is not completely secure and Company cannot guarantee the security of your information collected through our Services. Except as otherwise set forth under applicable law, we assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized third-party access or other causes beyond our control. We retain the information collected via our Services until you choose to close your account. After that time, we may aggregate the data and retain it for analytical purposes. We may also retain your information on backup media to comply with applicable law, to support financial audits, to resolve disputes, to maintain compliance efforts and for other legitimate business reasons.
6. Electronic Communications
By signing up for an account, you may receive periodic emails from Company. If you consented to receiving promotional email communications, you can opt out of receiving such communications from us at any time by (i) following the instructions provided in those communications; (ii) modifying your Email Preferences in the Account Settings of your account; or (iii) contacting us through the Services. Please note that even if you opt out of receiving promotional communications, we may continue to send you non-promotional emails and other types of communications, as permitted by law, such as service emails relating to our ongoing business relationship. Service emails contain service-related announcements that affect your account, such as product order confirmations, reward or payment updates, and responses to your comments and feedback submitted to us. Company mobile applications, browser extensions and websites may send you notifications, such as alerts, sounds and icon badges. Push notifications or in-app messages may include both operational messages and promotional messages regarding products, services and offers that may be of interest to you. When using mobile applications, push notifications and other mobile alerts can be configured in the settings of your mobile device. As with emails, even if you opt out of receiving promotional communications, we may continue to send you non-promotional push notifications, such as those about your use of the applications or our ongoing business relations. If you elect to provide us a mobile number, we may use it to contact you when you make account updates or for account recovery purposes. You may opt out of such messages by removing your mobile number in your account preferences or replying STOP to any incoming messages.
8. Analytics, Targeting, Tracking
9. Third-Party Websites
The below companies may collect personal information when you interact with our digital property, including digital identifiers and information about how you interact with the offers and ads presented in our digital properties. The information collected may be used for a variety of purposes such as personalization of offers or ads, analytics on how users engage with websites or ads, and improvement of the advertising services of these companies. For more information about the collection, use and sale of your personal information, and your rights, please use the below links.
Rakuten Marketing LLC www.rakutenmarketing.com/legal-notices/services-privacy-policy/
Commission Junction LLC https://www.conversantmedia.com/legal/privacy
10. Referral Programs
Company may offer features that allow you to inform an individual about our Services. If you choose to use our referral features, we will ask for your referral’s email address to send them an electronic communication inviting them to join our Services. Company will store this information for the sole purpose of sending this email and tracking the success of our referral program. If you choose to participate in our referral programs, you represent and warrant that you have a personal relationship with your referral and that you are authorized to share their information with Company for the purpose of sending this communication to invite them to join the Services.
If you believe that one of your contacts has provided us with your personal information and you would like to request that it be removed from our database, please contact us at firstname.lastname@example.org.
11. Special Notice for California Residents
This section applies only to California Residents
Personal Information Collected
Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), below is a summary of the personal information categories, as identified and defined by the CCPA (see California Civil Code section 1798.140 (o)), that the Company collects, the reason we collect your personal information, where we obtain the personal information, and the third parties that we share your personal information.
We do not collect the following categories of information from your customer records, protected classifications, biometric information, professional or employment-related information, or education information. For information about the personal information we collect, please refer to Section 1 (Collection of Information), above. In relation to the personal information described, the Company collects such information for the business and commercial purposes described in Section 2 (Use of Information We Collect). Section 3 (Sharing of Information) describes the categories of third parties with whom the Company shares such information.
If you are a California resident, you have rights in relation to your personal information; however, your rights are subject to certain exceptions. For instance, the Company cannot disclose specific pieces of personal information if the disclosure would create a substantial, articulable, and unreasonable risk to the security of the personal information, your account with us or the security of the business’s systems of networks.
- You have the right to know the personal information we collect, use, disclose, and sell about you during the preceding 12 months.
- You have the right to request in writing from us a copy of the:
- Categories of information we have collected about you
- The categories of sources from which we collected that information
- Why we collected that information about you
- The categories of third parties with whom we shared your personal information
- The categories of personal information that the business disclosed about you for a business purpose
- The specific pieces of personal information we have collected about you.
- Please note that we are only required to respond twice per calendar year to your right to know.
- You have the right to request that the Company delete any personal information we have collected from you or maintain about you, subject to certain exceptions.
- We will not discriminate against you if you exercise your right to know, delete or to opt-out of sales. To assert your rights please go to https://www.rakuten.com/privacy-preferences.htm and for guest checkouts from Marketplace (www.rakuten.com/shop) please go to https://support.rakuten.com/hc/en-us/requests/new?ticket_form_id=360000649672 To verify your identity, we will ask you to login to your account and obtain a verification code from the email address associated with your account. For guest checkout, we will ask you to provide a past order number and billing zip code. If we cannot verify your identity from the information we have on file, we may request additional information from you, which we will only use to verify your identity, and for security or fraud-prevention purposes.
Right to Opt-out of Sales
We share information about you with our merchant partners, third parties or affiliates for providing rewards and benefits to you and for marketing purposes. As a result of certain instances of sharing the Company may receive a benefit, which California law considers a “sale” of personal information. To the extent that you do not want us to share your personal information with the third party in this way, you have the right to opt-out of such sharing. If you would like to no longer have your personal information shared in this way, please visit our Privacy Preference Center, located at https://www.rakuten.com/privacy-preferences.htm. Please note that to the extent you opt-out we may be unable to offer you some of our services which require such sharing. If you have further questions, you can contact us at email@example.com.
13. Contact Us
Updated: January 1,2020