6 Successful Businesses You Probably Didn’t Know Were Run by Women

At Rakuten, we’re honoring Women’s History Month and International Women’s Day in a way that celebrates the successes of female powerhouses. From CEOs and founders to momagers and more, these businesses are run for women, by women, transforming the way we live our lives. Take a look and support these female-run businesses the next time you shop.

The Honest Company logo

As co-founder Jessica Alba shared on Honest.com, “I created The Honest Company because you shouldn’t have to choose between what works and what’s good for you.” Having her first child motivated Alba to create baby products she could trust. Knowing many other parents were seeking the same care, Alba and her team embarked on a journey to develop natural products for families to lead happy, healthy lives.

From baby and personal care products to bath, body and home goods, The Honest Company creates clean and safe products, so you and your family can rest easy knowing you’re in good hands. 

Patagonia logo

Patagonia CEO Rose Marcario has one ultimate vision that goes beyond sales: Minimizing our environmental impact. Since 2008, Marcario has risen through the highest ranks of Patagonia, from COO and CFO to CEO and President. Not only has she helped the business prosper, she’s spearheaded world-changing initiatives to transform the company’s environmental impact for the better.

Patagonia offers everything the modern adventurer needs to never stop surfing, mountain biking, trail running and more. From its famous fleece and jackets to backpacks and sleeping bags, Patagonia is in the business to equip you with the right gear and save the planet.

SPANX logo

Driven by a mission to create a smooth look under white pants, Sara Blakely created SPANX as a solution to many women’s everyday clothing mishaps. Accoording to Forbes Magazine, Blakely was named the world’s youngest, self-made female billionaire as of March 2012. Blakely has pledged to dedicate a portion of the company’s proceeds to uplifting women to achieve their biggest goals. Beyond looking great, Blakely hopes that SPANX can help women feel great, too. 

Remedy wardrobe headaches with bras, underwear, leggings, shapewear and activewear designed to keep you looking your best. Wear every body-hugging dress, pair of skinny jeans and mini skirt with confidence with SPANX.

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lola logolola logo

When LOLA founders Jordana Kier and Alexandra Friedman realized they had no idea what their tampons were made of, they decided to do something about it. When it came to women’s health in menstrual care, they didn’t appreciate the lack of transparency, so they took their own personal experiences to create a revolutionary brand and products designed for women’s needs and wants.

The result was 100% cotton tampons, pads and liners made with all-natural ingredients so there were no questions about what was going in your body. LOLA understands that this isn’t a one-size-fits-all situation, so it allows its customers to customize their mix of products and choose when the products ship to their homes.

goop logo

You may know Gwyneth Paltrow from the big screen, but goop, her latest lifestyle project, is easily one of her most people-centric endeavors yet. The mission of goop is to push the envelope on sensitive matters and real-life issues, addressing them in a way that paves the road for important, genuine conversations. Paltrow encourages her shoppers to stay curious and ask questions to get more out of everything.

Since 2008, the business has grown from digital newsletters featuring healthy recipes to more recipes, skincare, print magazines, furniture and much more. Focusing on wellness, travel, clean beauty, fashion, shoes and accessories and home, goop is the one-stop shop for everything you need to thrive.

Verishop logo

Coming from senior retail positions at big companies, Cate Khan co-founded Verishop in late 2018 and now serves as its Chief Strategy Officer. She is a force to be reckoned with, rolling out three original brands in less than a year, meeting demands of the modern-day, online shopper with free one-day shipping and offering verified brands buyers want.

Verishop is the premier lifestyle shopping destination for people in search of fashion, beauty and home goods with a luxurious touch. The expertly curated selection of goods delivers on Verishop’s promise of quality products from eminent brands.

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